Analisis Efisiensi Pemasaran Kopi Robusta

Robusta coffee is a leading commodity in West Lampung Regency. The existence of gap prices at the producer and consumer level by 49,04 percent suspected that large number marketing institutions are involved, resulting high costs. This has led to allegations unequal pay among institutions. It an impact on efficiency Sekincau District. Therefore, this study aimed analyze system formed, based Research data was obtained from observations, interviews using questionnaires, supporting relevant agencies. results showed four channels carried out each function. Based quantitative calculations, channel I most efficient with margin Rp 5.669 per kg farmer’s share 76,77 percent. Efforts overcome inefficiencies District, Regency through optimal implementation functions agency, efforts improve post-harvest quality sales products have been processed into sangria or powder encourage increased selling farmers' income.